My final ident

Final Ident - Cody TV from daniel cody on Vimeo.

My ident commentary

My brief was to create an ident for a fictional television station, that would reflect something about yourself as well. This was to be done using Autodesk 3ds max 2011, a software used for software prototyping, as well as 3D animation. While this software took a while for me to get the hang of, I read up on the subject (Autodesk: foundation for games) and the workshops also helped me get to grips with it. Eventually I got the hang of the basics of the software, and managed to create some simple projects such as a jumping jelly, and jumping text. My idea for my project was bringing my name (Cody) to life, by animating 3D text. I tried the text in different situations, jumping, as we were taught in the workshops running through the module, wobbling, and finally I decided that I would have the text rolling down the hill, along the ground, and hitting a wall, before bouncing off, rolling back and jumping to its original place perched on the hill. This animation has several different challenges, the first challenge for me was what videogame developers call ‘clipping’, a model seeping through a plane or solid object, and therefore I had to be careful to keep the edges in line while animating the text. It is difficult to make objects come to life, and make it seem natural when they do, and a lot of the time the text seemed rigid, but I got it right in the end. I made the text roll by rotating it ever so slightly every frame, and made it jump by first compressing it into a ball like figure, and then opening it out as it went higher. I think the project went very well considering my limited knowledge (little to none) in the field of 3D computer animation.

Pictures for interactive space

These are my photos before being pasted into the interactive space. The general idea is that you choose either the bedroom or the kitchen, and look around by throwing a ping pong ball where you want to go.



The 'vertigo shot'

The dutch camera angle

For pictures of my interactive space I would like to focus on interesting camera angles. From research I have came across the dutch angle, used to give the idea of something begin not quite right, the feeling of uneasiness in a scene.

First stab at essay intro

When making a product, most go through several processes to gain an effective product. There are several design processes that can be involved in making a product, four of these are prototyping, market research, open source and reverse engineering.

This essay will focus on both market research and prototying, and look at examples of good applications of these, and not so suitable applications.

Firstly, market research involves gathering information about a product market or customers within that product market. It is an essential part of many companies business strategy, as the process finds out what people want to buy, and furthermore how they feel about what they buy, through methods such as surveys and questionnaires.

Prototyping in the design process of a product involves creating several 'drafts', unfinished versions of a product, a prototype is a basic model which envisions the final target appearance and operation of a finished product. It is used widely across businesses, for both general products and also in software production.

Insipration

One shot

Finished one shot film moving image project: 'Reverse' A man walks forward through time while evrybody else acts backwards.


One Shot Group Edit from Mark Boam on Vimeo.

Market research

While I thought Apple and the ipod would be perfect examples of market research, I was wrong. Apple doesn't feel like it is neccesary, as they make the products that they want, and as Jonathan Ive explains in the latter part of the article, "Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products."

http://bokardo.com/archives/steve-jobs-on-why-apple-doesnt-do-market-research/

Some past moving image work

Untitled from daniel cody on Vimeo.

Past media project from last year, assignment was an opening for a fictional tv product, I chose to film an opening for a teenage drama. My idea was to make it more realistic, rather than skins esque. I only had to shoot around 5 minutes of footage to cut down to 2.30.

Some Moving image past work

Past media project from last year, assignment was an opening for a fictional tv product, I chose to film an opening for a teenage drama. My idea was to make it more realistic, rather than skins esque. I only had to shoot around 5 minutes of footage to cut down to 2.30.







http://vimeo.com/16629772

Better late...

So this happened a few weeks ago now, but the induction lectures and seminars were very interesting, looking forward to the rest of them :) the workshop in which we did some whiteboard animation was brilliant, finished project was very LOL. Should be a creative year.