While I thought Apple and the ipod would be perfect examples of market research, I was wrong. Apple doesn't feel like it is neccesary, as they make the products that they want, and as Jonathan Ive explains in the latter part of the article, "Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products."
http://bokardo.com/archives/steve-jobs-on-why-apple-doesnt-do-market-research/
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